Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Ex- PM's Attempt for Make America Great Again

The former UK leader, kicked off the inaugural episode of her online program with a pledge to expose "those with ill intent" working to weaken Britain, the US and Europe. She explained she would uncover how an "international network of leftists work to weaken popular rule and the electorate's mandate."

"We're going to look at the Trump revolution and observe how it can be accomplished in Britain," the former PM stated. "We'll be talking to the leading lights of the Trumpist political sphere."

Prior to the program's debut, there was a notably ardent backer. "This marks the start of a type of transformation," said John Solomon. The right-leaning media outlet Just the News will publish the former prime minister's new podcasts.

Forging Alliances in the Maga-Verse

UK-based allies, featuring a counselor supportive of Reform, have also helped her establish the her new show. Its staging is adequate, if basic. Truss has amassed 10,000 subscribers in her initial seven days and her debut had tens of thousands of views during that week.

This represents a small opening, but in partnering with John Solomon, she is being thrust into a mature right-wing media network producing and amplifying pro-Trump narratives. Key fixations encompass alleged censorship by the mainstream media and a goal to eradicate a shadowy government apparatus – a force that she attributes her downfall to for the rapid conclusion of her short and troubled leadership.

"Just the News is not well-known past the pro-Trump media sphere, but it does have influence there, largely because of Solomon, who gives commentary on conservative outlets like Bannon's 'War Room' podcast and has even interviewed Donald Trump," said Alex Hinton, who has analyzed the Trumpist political wave.

A Divisive Associate

Her effort to import the pro-Trump media model to the United Kingdom has aligned her more closely to contentious individuals such as the journalist.

He founded the platform after criticism after he was accused of promoting misleading narratives about the President's actions in the Ukraine, as well as contentious articles about one-time diplomat to that country.

His claims were amplified within the conservative press, with Solomon featuring as a frequent visitor on the prominent Fox News program. The former president personally promoted the journalist's work.

He wrote the Ukraine claims in a set of articles for the outlet the political newspaper, where he had already been re-labelled as a columnist following internal criticism about his work. His narratives were key in the then-president's request for the Ukrainians to probe Hunter Biden and his father in 2019. This pressure led to articles of impeachment against Trump. The Senate later acquitted the president.

Not long after the journalist departed the Hill in autumn 2019, the outlet announced it was performing a review of his work about the Ukraine issue. It determined he had used unreliable sources and stated he "omitted important details about key Ukrainian sources, such as the fact that they had been charged or were the subject of inquiries."

Joining the Network

His broadcast spots are a indication of the conservative ecosystem Liz Truss is becoming part of. Solomon mentioned his endorsement of Truss's project on a program he presents on the right-wing channel, a rightwing cable channel that is home to the Maga influencer ex-Trump strategist Bannon and on which former Fox host Tucker Carlson also appears. Truss has already hosted Steve Bannon on a debut installment.

Through her association with Solomon and Just the News, Truss has become a minor player in a extensive web of conservative media outlets that routinely cross-promote stories.

The journalist's broadcasts have repeatedly hosted individuals such as commentator Mike Benz, a political voice whose arguments against the US Agency for International Development was cited by the tech billionaire as grounds for shutting down the government body.

A Global Media Play

Even though the former PM's unnatural presentation and political travails have invited ridicule at home, a number of stateside commentators are taking seriously her attempts to rebrand as a UK offshoot of the pro-Trump media ecosystem.

"You have to take people like Truss as significant, despite the fact that you may not want to take them literally," commented Rob Flaherty, who served in the Biden administration.

"Observers witnessed how in 2024 Donald Trump leveraged that ecosystem to spread his narrative. Without a doubt that ecosystem spreads and shapes discourse overseas. It seems quite apparent to me that the conditions in the Britain are akin to what allowed this non-mainstream media network to thrive in America."

Alan Finlayson, said the online conservative ecosystem was already exerting influence in the United Kingdom.

"The internet is borderless," Finlayson remarked. "There's a kind milieu within which stuff flows – sometimes appearing in harsh versions and other times more moderately – but which is networked."

The academic said the rise of the digital conservative movement in the UK recently meant the "chance to have a increasing influence is considerable."

A Transatlantic Ambition

"The former PM and political figure Nigel Farage not long ago appeared at the Conservative Political Action Conference, where I observed they hit pro-Trump themes ahead of the {king of Maga|

Yesenia Brandt
Yesenia Brandt

A passionate architect and sustainability advocate with over a decade of experience in green building design and eco-conscious construction practices.