European Right-Wing Setting the Public Agenda, Research Finds
Established parties in power are more and more allowing the far right to dictate the public discourse, according to a recent research conducted in the Federal Republic of Germany.
Researchers found that this trend has inadvertently helped far-right groups by legitimising their ideas and disseminating them to a broader audience.
Study Based on Two Decades of Media Reporting
The findings, published in the academic journal on political studies, utilized an computerized content review of over 520,000 articles from a half-dozen German newspapers.
Capital-based scholars noted that as the far right shifted from fringe issues in the 1990s era to central subjects like assimilation and migration, mainstream political groups progressively adjusted their messaging in response.
This adaptation boosted the dissemination of these concepts and signaled to the electorate that such stances were acceptable.
Implications for Democracy
"Political discourse by established parties plays a central role in the voting performance of the far right," stated a political sociologist participating in the study.
"This factor has been overlooked," she added.
The effect was evident even when mainstream groups were criticising the radical faction. "They still receive focus," the researcher commented. "Our core argument is that because we live in such a struggle for visibility, this focus is key."
Mainstreaming Effect Throughout Europe
While the study was centered around the German context, this mainstreaming phenomenon is probable to apply to countries across the European continent.
"This is frequently observed in European media," explained another researcher. "The far right makes a statement and everyone begins discussing it for several days."
"Although you're countering it, you're echoing it," he stated.
Hardening of Public Discourse
At times, leaders have also hardened their discourse to align with that of the far right.
In a recent interview, a then national leader called for widespread expulsions and pushed for them to happen "more often and faster."
Comparable instances can be found across Europe, as elected officials from countries including the United Kingdom to France embrace the rhetoric of the radical right, especially on immigration.
This has formed an feedback loop that would have been unthinkable a ten years prior.
Core Problem: Who Sets the Agenda?
"{If you're a moderate party and you are discussing societal topics – migration, integration – in a way that is determined by the rhythm of the radical right, that's the essence of agenda setting," explained a study author.
Other parties have gone one step further, attempting to emulate the hardline agenda of the radical right, even as research suggests that this approach leads the electorate to vote for the radical faction.
Progressive Influence and Public Perception
The scope of data gathered revealed that the influence of far-right groups had been progressive and had increased over time.
"Voter awareness doesn't change from one day to another," commented a researcher. "However, when you hear this pessimistic narrative around migration every second week, and it is being disseminated not only by far-right parties but also, for example, by mainstream political organizations, then of course this narrative travels further."
Requirement for Established Groups to Develop Their Own Narratives
The research emphasized the necessity for established parties to develop their distinct narratives, especially on topics such as migration and integration, rather than constantly trailing after the radical right.
"It resembles a choreography," explained one researcher. "If the conductor is far-right and you're reacting to it, you lose the ability to choose which music should be playing."